What is BrandMentions?

BrandMentions is reputation management software and specifically a web and social listening tool. You can monitor everything that is being said about your company and products across all channels – whether web, or social media. It provides real time alerts into your inbox.

Summary

Category Score / Notes
Best for PR & Marketing Departments – all sizes
Main benefit Ease of use
Main downside Irrelevant data
Ease of Use /10 8
Support offering /10 8
Costs /10 7
Total /30 23

Who is BrandMentions for?

BrandMentions is good for small companies that want to monitor their brand across social. The pricing is manageable and offers nice looking reports and shareable dashboards that can be easily sent as links to other team members.

What are the benefits of using BrandMentions?

BrandMentions is purpose built for monitoring and is relatively easy to set up. You can easily see which mentions come from social media channels rather than web, and you can filter certain platforms. The company level offers white label reports so you can use if you’re an agency.

What are the downsides of using BrandMentions?

Although simple to set up, the queries seem to bring back a lot of irrelevant data, and even when you excluded certain key phrases. You can manually delete these entries, but that can be time consuming and not great if you want a snapshot of your company or client.

BrandMentions shouldn’t be used for running checks on individuals. You will run the risk of returning false positives, where you are not able to confirm that the information is about an individual without extra checks.

How easy is BrandMentions to set up?

BrandMentions is really easy to set up. After an extensive configuration that guides you through you will need to identify the keywords you want to track (for example company name, or social handles). In order to monitor competitors, you’ll want to make sure your plane supports multiple projects.

After inputting your keywords, including requiring or excluding certain keywords, you’ll be able to see what comes from web versus social.

What support is offered for BrandMentions?

The support team is good, and they do offer to check your queries to make sure they are correct. Often they come back with a short video explaining what they have done, so you can implement on the next project.

How much does BrandMentions cost?

Like many SaaS platforms, BrandMentions offers different tiers of service. The top tier plan is still affordable and is good for any size of business. They offer monthly contracts so you’re not tied into annual contacts.

They do offer a free trial, but a credit card is required for sign up.

  • New Business, $49/mo — 1 user can configure 1 project, tracking 2 keywords for up to 3,000 historical mentions.
  • Growing Business, $79/mo — 2 users, 3 projects, 15 keywords, 100,000 instant mentions, 10,000 historical mentions up to 1 year old.
  • Company, $299/mo — 10 users, 10 projects, 50 keywords, 500,000 instant mentions, 50,000 historical mentions up 5 years old.

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