What is Brandwatch?

Brandwatch is one of the leading social media monitoring tools on the online reputation management software market. It allows businesses to examine data from over 100 million sources including social networks like Facebook, Twitter, news, blogs, and review sites.

It delivers excellent social media analytics and sentiment analysis and with the extensive filters and customizable reports available, it makes data easy to analyse and use in marketing campaigns, product research and reputation management.

Summary

Category Score / Notes
Best for Marketing Departments, Agencies
Main benefit Coverage
Main downside Need expert help
Ease of Use /10 6
Support offering /10 8
Costs /10 5
Total /30 19

Who is Brandwatch best for?

It’s great for agencies, or businesses with multiple users who have different needs.

What are the benefits of using Brandwatch?

Brandwatch offers social listening across the major social media platforms and networks. It monitors over two dozen languages for your chosen keywords like product names, company name, or names of competitors.

It will also monitor blogs, news sites, forums and review sites – allowing users to search social media data for terms before using the extensive filters for categorization, sentiment analysis and other features to give you further insight on your data.

The app allows users to understand and monitor their company brand, but also allows targeting of communities through geolocation, categorisation as well as being to identify influencers.

What are the downsides of using Brandwatch?

Costs

The package costs can be high, and is based on the number of users, channels, and queries you would need to monitor. To add in add services incurs extra costs, such as qriously.

It offers premium and standard levels which also offer different levels of historical data and comes with a minimum of 12 months subscription.

Steep Learning Curve

It has a bit of steep learning curve as Brandwatch uses Boolean operators to get the best use of it’s queries. Users need to understand how Boolean works in order to set up each project correctly.

Can’t be used for individuals

Brandwatch shouldn’t be used for running checks on individuals. You will run the risk of returning false positives, where you are not able to confirm that the information is about an individual without extra checks.

How easy is Brandwatch to set up?

You can programme the software to search for specific terms and can be set up easily for simple searches.

It can have a steep learning curve if you’re new to this type of software, but as with most things, the more you use it, the easier it becomes to use.

Brandwatch works better when you have undergone some training, and benefits from knowing about Boolean logic – for example if you wanted to monitor your product name where it has been mentioned within a certain number of characters of the word “review”.

What support is offered for Brandwatch?

Signing up with Brandwatch means you will have a named account manager who you can get in touch with. They are available to help in English, Spanish, German and French from 07:00 to 01:00 (GMT/BST) / 02:00 to 20:00 (EST), Monday to Friday. But you will have different response times depending on the package you sign up to:

• Enterprise Consumer Research package, ForSight : 4 business hours
• Premium Consumer Research package : 6 business hours
• Standard Consumer Research package, Audiences, Vizia : 8 business hours

How much does Brandwatch cost?

There are different levels of cost with Brandwatch, and there is no free trial option. Although the team will demo the service for you.

These prices are a starting from, as they will depend on a variety of factors.

  • Brandwatch Pro (for small and medium brands). From £500/ month
  • Enterprise (big brands & large agencies) From £2000/month

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